About Us

312 Motoring was originally founded back in 2002 under the name of Autogrilles Automotive Accessories. We were one of the first manufacturers of the chrome grille kit. In 2009, we began to specialize in and manufacture custom trims, moldings and extrusions for cars, trucks and motorcycles.

In 2012, our name changed to 312 Motoring (the 312 being the Chicago area code where our retail store was at that time). We are now located 40 miles north in beautiful Pleasant Prairie, Wisconsin.

Our owner started Autogrilles while he was still an undergraduate student at the University of Wisconsin-Parkside (go Rangers!). He went on to build Autogrilles (and subsequently 312 Motoring) while earning a bachelors degree in political science and criminal justice. Matt then went on to earn a law degree from The John Marshall Law School in Chicago, Illinois. He is an avid sports fan and likes traveling, spending time with family, and donating to charitable causes.

312 Motoring has a simple business philosophy. We treat our customers like family and try to provide the best customer experience possible.

Remember....if your car doesn't look good, we don't look good.